How would you like to keep things economical and do things in excellence at the same time? That’s the essence of dual strategy. It’s delivering the best service and being the most economical at the same time. Yes, it’s possible!
1. Harness the power of your people and culture
Many things can be copied. This can’t. Your people and organizational culture are the linchpins of your organization. Treat them well, protect your culture, and emphasize the team serving together. Watch your organization thrive.
2. Make good use of technology
Technology is your friend. Seriously, don’t shy away from it! Use technology to stay current, keep costs down, and deliver your service in an efficient manner.
3. Utilize the power of business ecosystems
A business ecosystem involves networks of interconnected actors. This means that we partner with like minded organizations who add value to us, as we add value to them. This is simpler than it sounds. Partner with organizations that complement you and don’t be afraid to complement them.
4. Make investment decisions strategically
Vision alignment, not financial returns, must guide your decisions. You should always seek investments that will achieve both of your strategies. This mindset should prevail even when the return is not calculable.